The new ISO project committee, ISO/PC 3171), Consumer protection: privacy by design for consumer goods and services, was developed by ISO/COPOLCO, the ISO committee that deals with consumer issues in standardization. Its remit is to develop a standard that will not only enable compliance with regulations, but generate greater consumer trust at a time when it is needed most.Speaking via video at an ISO international workshop dedicated to the issue, held in Bali, Indonesia, this week, internationally renowned Canadian privacy expert Dr Ann Cavoukian welcomed the move. “The majority of privacy breaches remain unchallenged, unregulated and unknown,” she said. “Regulatory compliance alone is unsustainable as the sole model for ensuring the future of privacy. Prevention is needed.”