Privacy by Design: Principle 4 – Full functionality: positive-sum, not zero-sum

Privacy by Design seeks to accommodate all legitimate interests and objectives in a positive-sum “win-win” manner, not through the dated, zero-sum (either/or) approach, where unnecessary trade-offs are made. Privacy by Design avoids the pretence of false dichotomies, such as privacy vs. security, demonstrating that it is indeed possible to have both.