Privacy by Design: Principle 1 – Proactive not reactive: preventative not remedial

The Privacy by Design (PbD) framework is characterized by the taking of proactive rather than reactive measures. It anticipates the risks and prevents privacy invasive events before they occur. PbD does not wait for privacy risks to materialize, nor does it offer remedies for resolving privacy infractions once they have occurred — it aims to identify the risks and prevent the harms from arising. In short, Privacy by Design comes before-the-fact, not after.